Summit Energy Solutions · Ad Gallery · April 2026

Detroit Metro Creative Batch

Four art directions, two formats each (Meta feed 1080×1080 + Stories 1080×1920). All claims validated against primary sources (michigan.gov, dteenergy.com, michigansaves.org, legislature.mi.gov). No federal ITC references. No AI-generated people or panels — all designed in CSS.

Market: Detroit Metro (50mi, DTE territory)
Platform: Meta
Budget: $3K/mo launch, scale to $5K at CPL <$40
Funnel: summitenergysolution.com quiz
Audience: Broad homeowner (Housing SAC)
Compliance verified: Federal 30% ITC expired Dec 2025 — never referenced. Michigan Saves loan rates current (6.24% APR). MCL 211.27(2)(p) property tax exemption verified. PA 68 of 2024 HOA solar-rights verified (effective April 2025). DTE SolarCurrents expired — not referenced. All savings claims use "up to" / "approximately". Meta Housing SAC: no age exclusions, no behavioral targeting.
MI-1

DTE Rate Hike + Energy Independence

Rate-alert aesthetic · data-forward bar chart · dark red gradient · ~35% budget weight at launch

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DTE just raised rates again — 4.1% this year alone. Detroit homeowners are now paying 21–22 cents per kilowatt-hour, with peak hours even higher. Solar locks in your energy costs and stops the cycle. Michigan Saves offers loans starting at 6.24% APR with no prepayment penalties, and lease options can mean lower monthly payments than your current bill from day one. See what you could save — up to approximately $2,500 per year.
Headline
DTE Rates Keep Climbing. Solar Stops That.
Description
Free 30-second solar savings quiz.
CTA
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MI-2

Affordable Financing via Michigan Saves

Financial-dashboard aesthetic · large rate numeric · spec cards · green glow on navy

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Think solar is too expensive without tax credits? Michigan Saves offers fixed-rate loans starting at 6.24% APR — up to $100,000, up to 15 years, no prepayment penalties. Your monthly loan payment can be less than what DTE charges you now. DTE's net billing program credits you for excess energy your panels produce. Up to approximately $2,700 per year in bill savings — and Michigan law protects you from property tax increases when you add solar.
Headline
Solar Loans Starting at 6.24% APR
Description
See your personalized savings number. Takes 30 seconds.
CTA
Get Quote
MI-3

Property Tax Protection + HOA Freedom

Editorial aesthetic · serif italic headline · cream background · Myth/Fact body with citations

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Myth: Adding solar panels raises your property taxes in Michigan. Fact: Michigan law prevents your property taxes from increasing when you install residential solar. Your home value goes up; your tax bill stays the same. And since April 2025, the Homeowners' Energy Policy Act means your HOA can't block your installation either. No expired credits needed — just smart Michigan law that protects your investment.
Headline
Solar Won't Raise Your Michigan Taxes.
Description
See if your home qualifies — start the quiz.
CTA
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MI-4

Grid Reliability / Don't Get Left in the Dark

Stark resilience aesthetic · near-black grid · dim/bright contrast text · battery + solar angle

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When DTE's grid goes down, your lights go out. It happened last summer. It'll happen again. Solar paired with battery storage means your home keeps running when the grid doesn't. Stop depending on a utility that can't guarantee your power. Take control of your energy — and keep your family comfortable no matter what DTE does.
Headline
DTE Goes Down. Your Solar Doesn't.
Description
Check your home's solar + battery options. 30-second quiz.
CTA
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